If your company does not have the budget it takes to have an event at desired scale, getting some event partners and sponsors just might be what you’re looking for.
Big and well-known partners can give substantial financial support for your event. In addition, well-known partners can open prosperous PR-possibilities in different channels, from social media to television.
Well-known event partners can give you credibility, stability and draw other companies to participate in event partnerships. One could say that with the right partners, you immediately multiply your changes to succeed.
The more partners you get to share the event financial costs, the less everyone must invest and the less financial risk you have on a personal level, or the company that is organizing the event. Partner collaboration is especially useful in large scale events before the event is well-known, awareness has spread, and safe visitor numbers have become steady.
It’s important to recognize the industries that are suitable for the event you’re planning. The event partners and their products, services or brand values must not conflict with the event in anyway. Think about the visibility your business partners could want from the event. Plan turn-key-ready partner packages. Take in consideration, that one big partner might want exclusivity for something or just the whole visibility of the event.
When negotiating partnerships with different companies, it’s important to recognize the true decision makers. It could be someone from administration or marketing, but often it’s necessary to talk directly to top management, no matter if the company is small or big. That’s how you get things done.
In addition to having the right contacts, it’s important to make contact at the right time, especially well in advance! The bigger the company, the likelihood of them making and deciding over budgets in good time before the next accounting period evens starts, is very probable.
Regardless do you have a lot of money to spend or not, the event budget is always one of the most important things. The event budget goes hand in hand with all sorts of events – internal events, product launches or let’s say a big concert. Without an adequate budget you will never be able to implement the event. Nearly without exception, arranging finance from any party calls for a detailed and well-planned budget. There’s just no way to get around it.
Key factors affecting the event budget
Event marketing costs, event artist costs, venue costs, event sound, light and other technique costs, event personnel costs, event decorative costs, event advertising agency costs, event public relations agency costs and event transport costs.
Event brand look and marketing
Something lighter to the end. Next, create a suitable look for the event brand. It should be something that everyone remembers right away and hey, don’t forget to plan marketing. Answer these questions. What is the theme for your event? What is the event logo? What is the name of the event? Does the event have something to identify it by? Is there a fundamental idea that can be seen everywhere? Is there something special that you must pay attention to when creating event image? What commercial channels would you like to be featured in?
Now the planning of your event is good shape but all events, big or small, need marketing. Especially the first time! Television, radio, social media, content marketing, newspapers, digital marketing, fairs, search engine optimization, blog collaboration, influencer marketing, the list just goes on. Today’s marketing is a mixed package of various alternatives that can be used alone or together. You must decide where to be seen and who to reach.